Social Media/Content Mkt-Food (Catering) Intern

Social Media Marketing
5K - 10K
11 May 2016

Job Description

At CaterWow we are looking for digital marketers to disrupt a multi-billion dollar industry of catering and events. You will join a small, independent and super talented team focussing on resolving customer pains in organizing group events. You will be a part of the founding team making a huge impact through technology in customers’ lives.

We are looking for people that can have an immediate impact, motivated individuals who can hit the ground running. You will work on campaigns and marketing efforts to create CaterWow the buzz around town.

YOUR DUTIES (And Anything Else Which You Might Want To Save)
1.Social Strategy and Planning – Work with team to provide social strategy, ideation, planning competitive benchmarking etc. in support of new business opportunities. Owns platform best practices and tactical assessments to support strategy
2.Paid social and digital advertising: Create and manage digital and social advertising channels for the brand. Develop and execute end to end advertising strategy with optimum utilization.
3.SEO & SEM: Conduct search engine optimizations to ensure priority ranking across all major search and drive organic traffic through search and social media.
4.Creative Ideation: Strong written skills that can leverage insights and insert the brand voice into social media content. Ability to ideate and brainstorm independently and in large groups is key
5.Content Strategy and Management of Blog/Editorial: Owns creation of content themes and optimization of content. Working with outsource and inhouse teams to create content, blog posts, marketing messages, product descriptions etc.
6.Digital PR, Influence/Blogger/Brand Ambassador programs: Identify key promoters, fans and relevant PR sources for promotion of the brand.
7.Reporting & Analytics

# of Internships available: 2

Who can apply:
Qualification & Education:
1.Pursuing or finished graduation in any stream with experience in digital and social media marketing: Should have been exposed to paid marketing across digital channels, ad creation & optimization, content marketing and promotion.
2.Preferred skills in copywriting, Photoshop/illustrator for content/creative generation.
3.A passion and intellectual curiosity for social media, mobile and digital technologies, startups. Keeping abreast of latest industry news , vendors and savvy on social media marketing best practices
4.A great people person, who can communicate proficiently and is a master at explaining concepts to other people. Getting your point across in a powerful way is the need of the job. Strong written, verbal communication skills and experience in communicating with internal staff. Ability to handle multiple campaigns & targets. Detail oriented and excellent organizational skills.
5.Previous experience in Startups preferred.

The more the merrier:
1.With a passion to work on the next big thing. WE are young team, with a very fast evolving product with a huge opportunity to disrupt.
2.Obsessed with the getting the word out, catching people’s attention
3.Hungry for immense learning, not only marketing but about business development, ops, finance and a lot more. As they say in a Start-up, it’s an exposure you will never get back in life
4.Experience with working in a high pressure environment with fast turnaround times
5.Creativity to bring in smart ideas
6.Should be a self-starter and enthusiastic about working in a dynamic entrepreneurial set up

Additional Information:
CaterWow is being led by NSIT/MDI/FMS alumni. The founding duo come with strong experience in technology, food and entrepreneurship having run and worked across multiple start-ups previously. Together they have experience running customer marketing for a Fortune 100 company, project financing at India’s leading hospitality player, building one of the first cold-pressed juice bar chain in India, heading an entire region for a company by one of the world’s most renowned start-up incubator.
The founding team consists of rock stars with a patent-holding engineer turned digital marketer leading online marketing efforts, an ex-start-up CEO leading partnerships and a social media celebrity handling branding and communication.
We are rapidly expanding our team as we gear up for our launch. So if you want some thrill in your otherwise mundane life, have always dreamt of starting up on your own and wish to create something of value from scratch, do join us. We promise a lot of excitement, freedom and fulfilling work.

About Company

CaterWow is an early stage company disrupting a multi-billion dollar catering and bulk food order business in India. We are a curated catering marketplace which allows you to order food for groups within minutes. Get customized meals at discounted bulk prices from your favourite restaurants. CaterWow, aims to create a food-tech platform specifically for catering and bulk orders. The business model has been proven in the US with a large opportunity in Indian and Asian countries. With an opportunity to be the first on the scene in India and capture the market, CaterWow is getting significant investor interest from investment firms and partner food providers. At its core, CaterWow is an AIRBNB like “Asset Light Marketplace” which helps businesses and restaurants, with "planned" bulk orders, thereby, helping them improve utilization and efficiency of their business. And at the same time, benefiting customers with good quality, great service at a lower cost. The company is rapidly expanding for its launch in Gurgaon (India) and has tied up with multiple partners in the region. We are looking for positions across the board for both full-time and internship basis.


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