The candidate should have the following requirements:-
1. Strategies in Digital Marketing.
2. Aligning Internet with Business Objectives.
3. Keyword Research.
The candidate should fulfill the following job responsibilities:-
1. Create a PPC Campaign, Mobile marketing, Planning Integrated Digital Marketing Campaigns, Digital Display Marketing, Search engine and email marketing.
2. Building Brand Awareness Using Social Media.
3. Increasing Website Traffic using Face Book, Twitter, Video etc.
4. How Google Works,Search Engine Factors, On Page & Off Page Optimisation,Meta Tags, Images, Content, Video Links and how to get them.
ICA start with Account Training and ends with a Guaranteed job. The organization was formed by a group of professionals with considerable work experience in the field of accounts and taxation. The journey started in 1999 and after ten years the institution was spread up its wings to more than 300+centres with 3 zonal offices and 30+placement offices across India with Head office at Kolkata. The ICA family includes more than 3000+ competent staff members and more than 2,00,000 students.