1. Understand company’s product offering and work in close quarters with different teams to devise communication techniques, processes and marketing plans for acquiring new customers.
2. Adopt appropriate marketing channels that suits the company’s best needs.
3. Create an optimized balance between push and pull marketing techniques while executing the plans.
4. Analyze in detail the effectiveness of various strategies and marketing channels used, establish metrics for the same and add tracking mechanism to it.
Tailmill is a Noida based start-up trying to re-assemble traditional e-commerce with a granular focus on user experience.
We are trying to:
1. Reshape e-commerce user experience both online and offline (one product category at a time, starting with groceries).
2. Add intelligence to the system. Understand customer behaviour and make analytics actionable in real-time.
3. Build a diversified team for this rebellion.