Digital Marketing / Internet Marketing
1. Digital marketing professionals in positions of leadership, such as manager or director, will oversee Internet marketing campaigns from program management to execution.
2. They are usually required to provide clear direction to the other members of the marketing team, such as the copywriter, web designer and sales executives.
A digital marketing professional, or Internet marketing specialist, is often responsible for developing the strategy used in marketing a company's product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others.
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