Business Analyst

Touchpoint Data Sciences Pvt. Ltd.Bangalore
Business Development
5K - 10K
29 Jan. 2015

Job Description

The candidate should fulfill the following requirements:-
1. The Analyst will support strategies aimed to increase customer engagement and customer acquisition for the product.
2. The analyst role will be to review and analyze trend data collected in the mobile product and provide timely & accurate analysis of the information to identify trends, report key metrics monthly, and communicate results and information as applicable to the department.
3. The analyst is expected to act as an administrator of one internal configuration tool as well as the custodian of customer rewards.


The candidate should carry out the following responsibilities:-
1. Acquisition: The analyst will design and support all campaigns that will enable the company to acquire new customers. This requires design, monitor and control of campaigns across digital properties, digital media as well as offline channels.
2. Engagement: Constantly focus on increasing consumer engagement with well-designed and measurable campaigns across email, SMS, social media and other existing digital properties. Manage the rewards efficiently to increase engagement and redemptions.
3. Product Support: Support the new releases of product through business evaluation of new features, requirement analysis, testing etc.
4. Customer Experience: Own the customer experience through routine reporting, daily monitoring of consumer behavior, track and report metrics on constantly bettering customer experience.
5. Channel Optimization Analysis: Drive campaigns and consumer engagement based on the best channel available.
6. Reporting: Complete daily, weekly, monthly metrics reports of incident rates in key performance categories for company leadership. Also do a multitude of adhoc reporting.
7. Others: Assist in the development and delivery of training for users of the back-end system. Generate routine and special request performance reports to management.


What you will learn in this internship:-
1. Analytics.
2. Data Science.
3. Reporting.
4. How start ups grow.
5. Business analysis.

About Company

How about getting rewards for just walking into restaurants/cafe?. I am sure you say we are kidding, nope we are not! ‘MeDine’ is a (free) mobile app that automatically gives rewards to people for just walking into restaurants/cafes With MeDine, you get rewarded every time you walk into a restaurant/cafe. All you need to do is to just register and forget about doing anything else. You DO NOT have to remember to check-in when you are at specific restaurants/cafes also. Whenever you are in our partner restaurant/cafe, the app automatically recognizes that and pops up to alert you that you are in a partner restaurant/café and all you need to do is tap once. This ‘intelligent assist’ is based on a multitude of factors and works even if you are NOT connected to the internet – Yes, even if you are not connected to the internet you can earn rewards. Its context-aware, hyper location-aware and will get personalized over time. No posting on FB/twitter when you check-in and you have an absolute privacy. You check-in to earn reward points that are redeemable against a host of egift cards with no tricky conditions! Isn't this cool. So pick up your phone start walking in to restaurants and rewards will start pouring in and we will do our bit of reminding you to collect the rewards whenever you are near our partner restaurants. Keep Eating and Keep Gaining Rewards! You can redeem these rewards for movie vouchers,shopping vouchers,mobile recharges, lifestyle vouchers, ecommerce vouchers and more. Most people redeem our rewards for watching free movies or recharging mobile phones for free or buying stuff online or pampering yourself with shopping or spa treatments. You have to remember to just keep the app!


Applying early increases your chances of getting shortlisted.